5 Ways to Market Your Business Digitally in 2017

In the modern world, advertising and marketing isn’t as easy of a thing to do as it once was. Nowadays, marketing is constantly changing and many business owners have a tough time keeping up. If you don’t adapt to the new trends in the marketplace, your business can fall behind real quick.

Digital marketing is now the trending way to promote products and brands with the use of technology. Consumers nowadays spend more time in front of the computer and use the internet far often than they used to in the past. Shopping is also done online and this has changed the effectiveness of offline marketing.

Today, marketing means targeting the audience and showcasing yourself to them where they spend most of their time, which in most cases is somewhere on the internet. Digital marketing involves channeling your campaigns where you are getting exposure through web, mobile, social media and other digital networks.

Here are 5 ways to market your business digitally in 2017:

1. New Social Media

You’re probably thinking, wow I’ve heard this one already. Well, social media is still one of the supreme ways to market your business digitally. However, the social media channels you use have changed dramatically in the last 12 months.

Your customers and consumers in general are spending more time than ever on social media. If your business isn’t reaching them through the social media platforms where they spend their time, you’re missing out on potential impressions and even sales. In 2017, SnapChat, Instagram and Periscope have become the supreme social media channels to advertise on. Start adapting and shifting your digital campaigns to these social networks.

2. Email Marketing

Email marketing is one of the oldest forms of digital marketing, but is also one of the most successful forms even until today. The funnel for email marketing has always been the same, the only thing that has changed in 2017 is the content you use in your email campaigns.

Find a way to collect email addresses. My best method is to give away a FREE handbook, guide or e-book in exchange for an email address. Once you have the email address, the marketing really begins. Instead of pushing people to buy your product through email, connect with your audience. Give them daily or weekly content that they can relate to so they don’t ‘unsubscribe’ or ‘mark as spam.’ By doing this, you’re raising brand awareness for your business.

3. Video Marketing

It has been a proven trend as of 2017 that consumers prefer video content compared to text or image campaigns. In fact, majority of my advertising campaigns to promote mobile apps that we have made have completely shifted to video. As a result of making this shift, we’ve seen our conversions increase by 65%.

The new age is here and people would rather watch content than read it. Now, the power is in your hands. If you can market through videos instead of the old-fashioned strategies you’ve used, your business can see a solid marketing push.

4. Webinars

As I mentioned to you earlier, video is everything. Why are webinars doing so well in 2017? People love to watch and listen instead of read. Webinars allow you to create trust with your potential customers while also positioning you and your business as industry leaders.

It’s not too hard to set up a webinar. Figure out a topic that you can speak on intelligently for about 45-90 minutes. Create a “how to topic” that you think your audience would enjoy learning and build a presentation around it. Typically good webinars follow the format shown below:

Start with an introduction of who you are, what your company does and why you’re credible.

– Discuss the overview of your presentation and what people can expect to learn.

– Get into the “how to” for your presentation.

– After covering the main elements of your presentation, connect with your audience. Try collecting emails, let them know about future events and find a way to send them the slides.

– Send emails and nurture your relationships with your audience.

5. Make Data Your Focus

The big thing in 2017 is going to be data. Analytics, measuring and tracking the most important metrics in your business and data is vital to the success of your business. If you cannot utilize data to make more informed decisions, you’re already behind your competitors.

My businesses are successful for a number of reasons, but the main reason has always been our ability to collect and analyze data. Start by making a list of metrics that are important to your business. For example, if you have a blog…your most important metric might be how many people sign up for your email list or how many recurring visitors you have. Now if you’re an e-commerce website, your most important metric is probably conversion rate, ad spend and how people react with your buy pages.

In Conclusion

Even in 2017, digital marketing is the easiest way to reach out to consumers and promote products and services. In this post, we shared 5 ways to market your business digitally in 2017.