Branding Like a Kardashian

If you’re starting a new business or even trying to create a name for yourself, you cannot underestimate the power of branding. The Kardashians are a family of various people who do not do much but still have managed to build one of the strongest brands in the country.

If you have not heard about them, I’m guessing you haven’t opened a magazine or watched television in the last few years. This brand did not build overnight and it is not just because of Kim Kardashian’s sex tape, although that did help a bit. The workhorse behind the Kardashian brand is their mother, Kris Jenner.

Klohe Kardashian discusses her moms business savvy as someone who can “turn water into wine”. That’s exactly what Kris Jenner did with the Kardashian brand and is netting her empire more than $60 Million a year! Here are some lessons the Kardashian’s can teach everyone about branding:

Get Personal

The Kardashians share anything and everything about their lives on their reality TV show. While some of us would rather not see so much about their lives, they share it anyway.

The Kardashian’s have been able to build such a strong brand because they are willing to get personal and close to their audience. To build a stronger brand, you really need to get on a personal level with your customers and create strong relationships.

Stay Focused

What do you think of when I mention the Kardashians? Most of you are probably thinking about reality TV, fashion and entertainment. They have successfully built their brand around these three niches, which has propelled their success even more.

Find a few niches that work with your brand/image the best and stick to it. Brand your business around these niches and you too can create something extraordinary!

Be Unique

To build a brand that everyone will remember, you have to create something unforgettable. There is no brand like the Kardashians out there and that is why they garner so much attention. Build your brand around something unique.

Even though the Kardashians have a lot of haters, they have enough people that love them to fuel their growth. Sell your brand as something that cannot be found elsewhere and you will find a larger following for it.

Connect Through The Social Media

All the Kardashians are avid Twitter users. Not only do they tweet about things happening in their life, but they show love to their fans. To build a strong brand, you NEED to build a following on the social network sites.

This allows you to stay connected with your fans at all times while making it easy to measure results. A strong following on the social media makes it easy to give updates and new happenings in your brand. Your brand must be a heavy influence on the social networks in order to be successful.

Look how often Klohe Kardashian tweets.

Work With Winners

When the Kardashians aren’t romancing with athletes, they always choose to partner up with winners. The Kardashian brand has partnered up with Sketchers, Sears and many other winning companies that have elevated their brand. Partnering up your business or personal brand with other companies a great way to increase awareness.

When the Kardashians partnered up with Sketchers, their brand was then exposed to the followers of Sketchers. The same goes for your business. If you can make strategic partnerships, you expose your brand to a new group of people.

The Kardashian girls posing with their partner brand.

Use The Bad For Good

When you are a big brand, scandals or other dramatic issues will go public. There is nothing you can do about it. Some people run and hide from the bad while the Kardashians use the bad to their advantage. When Kim Kardashian’s sex tape was exposed, she saw it as an opportunity to bring herself into prominence.

Even though she received a lot of harsh criticism, she used the bad to make herself a household name. After she became popular, she did everything in her power to show the world she was different from what the video shows. Bad things always happen, instead of running from your problems, confront them and make the best of them!

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