How to Market A Book And Make It A Bestseller

Launching your own book or ebook has become easier than ever before. With that, making your book a bestseller has become tougher than ever. So the million dollar question remains to be, what makes a book a bestseller? But what makes a book a bestseller?

Being a bestseller can boost your credibility and give you the recognition you deserve as a leader in an industry. For an author to be recognized as having a bestselling book, it’s an honor and a privilege. Whether you produce a paperback book or an ebook, you need to have a strategy to turn your work into a bestseller. When I launched my book, Limitless Thinking, I went in with a game plan and executed upon it.

In this post, I’ll share my tips on how to market a book and make it a bestseller:

Step 1: Write A Great Book

For you to be become a bestseller, you need to write on a topic that people want to read about. Your book must create value and answer a question or fill a void that people are looking for. Start off by asking the following questions:

– Is my topic popular on Amazon? Are many people buying books in this category? Are there tons of books covering this topic?

– Is my book going to give people what they want instead of what I think is valuable?

– Who’s my audience and what’s the easiest way to reach them?

– Is this a topic that my audience relates to and is looking for?

– Am I writing to them in the proper tone and language that they will understand?

In order to write a great book, you have to start by writing about something that they’re looking for answers to.

Step 2: Make A Killer First Impression

First impressions are everything. Would you go to your next meeting wearing unwashed clothes smelling like trash?

Probably not because you know better. When authors create a book, they often times don’t know better and they make this horrifying mistake. You have to make a killer first impression if you want to convert your ‘viewers’ into ‘buyers’. Ask the following questions:

– Is my cover professionally designed and something that will convert well?

– Does my title and subtitle exactly explain what the book is about?

– Is the description for my book compelling?

– Do I have a handful of good reviews that talk about the value of my book?

– Is my book formatted well for Kindle and other publishing platforms that I launch on?

Step 3: Select The Right Categories

In order to be a #1 bestseller on Amazon, you don’t really need to sell the most books. You just really have to sell more books in a certain time period compared to author authors in a specific category.

See how much easier it became to be a #1 bestseller? Many people often think that you have to outsell every book on Amazon for a day to become a bestseller, but that’s a myth.

Since you can select a couple categories, find two that relate to your book but don’t have as much competition as some of the larger categories on the marketplace.

My book “Limitless Thinking” is a book for entrepreneurs helping them find their own path in life, but the Amazon category I used to propel my book to a bestseller was Personal Transformation in the Self-Help category. The category has much less competition and it’s much easier to become a #1 bestseller, but the content of my book is still relevant to that category.

Step 4: Start Marketing Months Before Launch Day

You know your book is great, but it isn’t very easy to convince others right? You need to get the word out months before launch day. While you’re still writing your book, create hype around your book.

– In the time before you launch your book and make it officially available for download/purchase, build up buzz, get people to your website, start collecting emails for your list and let the world know that a book will be released soon.

– Days before launching the book, get people excited by teasing some of the content in the book, running contests/giveaways and dishing out bonuses to people who are you on your list.

– If you build hype for your book long before you ever launch it, it’ll make hitting the bestsellers list a lot easier. Many people make the mistake of getting too focused on writing their book that they do nothing to market their book.

Step 5: Dominate Your Launch Day

Ready for the easiest part to become a bestseller if you follow all of the things mentioned above? For 24 hours, have as many people as you can download or purchase your book. You need to show Amazon a killer sales volume for a short period of time (preferably as soon as you launch out of the gates) to propel yourself into the bestsellers list.

– Start with the email list you collected and email everyone letting them know that your book is available for sale.

– Offer discounts, promotions and coupon codes for a ‘limited time’ to get people to take action immediately within the first 24 hours.

– Message friends, family and loved ones to support you by purchasing your books and leaving you positive reviews/feedback.

– Leverage your social media platforms by sharing posts with a link to your book so that people can easily purchase it.

– If you do blog or write guest posts, this is the day to have all your posts released while doing a small promo for your book.

Monitor and track your sales while you watch your book climb the charts and make it to the bestsellers list!

In Conclusion

In this post, I shared my tips and strategies on how to market a book and make it a bestseller. Have a question? Hit the comments!