How To Take Over A New Market: Jay Z Style


Lately, all the buzz in the sports world has been about Jay Z. He has started a new sports agency, Roc Nation, which has made quite a splash in the sports world.



After signing Robinson Cano, one of the biggest baseball superstars in the game right now, Jay Z and company made many crucial signings for their agency.



Roc Nation sports was founded in early 2013. From there, Jay Z & company have been able to sign the following superstars:



– Kevin Durant


– Robinson Cano


– Victor Cruz


– Geno Smith


– Skylar Diggins



That’s quite an impressive entrance to a new market if you ask me. In this blog article, I’m going to talk about how to take over a new market: Jay Z style.



Create a brand people can’t say “NO” to


Jay Z has one of the biggest brands in the world. Compared to the other sports agents in the industry, his background and brand left others in the dust.



If you’re trying to conquer a new market fast, you need to build up your credibility. By having credibility and a brand around you, people are more open to buy into what you have in the early stages.


Remember, people buy into you more than they buy into the product or service that you’re offering. 




Leverage your connections


Jay Z didn’t just wake up one morning and build relationships with all these superstars. The music industry and sports industry connect very closely with one another. Jay Z built relationships with these athletes years before he ever created his sports agency.



When entering a new market, you must plan & prepare very carefully. Start building connections in the industry long before you get started. Not only that, but you should partner up with people that know the industry well enough.



Put the competition on blast 


Jay Z stepped into the sports agency world and immediately put his competitors on blast. He said that the other agents were lazy and did half-assed work that didn’t always look out for the best interest of their clients.



Athletes would be getting the same experience by going with the other agents instead of Jay Z. By saying this, Jay Z exposed a problem of his competitors that he was solving. He quickly began delivering his value proposition that made many athletes intrigued by his offerings.



If you want to take over a new market quickly, you have to separate yourself from the competitors quickly. Give your customers a reason to choose you over the competitors who’ve been there for years.



Hustle your ass off 


Jay Z is one of the hardest working individuals in the business and that is why we has been able to take over this market so well. You can’t just jump into a new market and expect things to fall in your lap.



You have to get up and take what you want. Jay Z hustled to get meetings with athletes who were looking re-negotiate contracts with their existing sports agents. He wooed them by creating amazing sales pitches and using himself as a negotiation piece.



If you’re entering a new market, you have to do something to get known. Create unique sales pitches that your competitors don’t use (even if it’s more costly at first). People buy because they have a great experience during the selling process.





As you can see, Jay Z did ample things to slowly begin his take-over in the sports agency world. These are a few tips you can learn from Jay Z to take over a new market.




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