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Simple Ways To Make Your Small Business Look Big

 

Small businesses are run by millions of people all around the world. However, everyone wants to create a big business or at the least make it look big!

 

 

Regardless of how many employees you have or what your business does, there are a lot of things you can do to make your business look bigger. Making yourself look bigger helps you compete with larger companies and go after high-end clients.

 

 

Here are a list of simple ways to make your small business look big:

 

 

Solid Website

 

Design and develop a solid website. We’re in the 2000’s now and everyone uses your website to judge who you are and what you do.

 

 

The nicer the website, the better impression you make on potential customers. Spend some good money and time to create a solid website for your business.

 

 

Make sure your website outlines who you are, what you do, and conveys the vision you want others to believe in. The better the website, the easier it is to make your small business stand out.

 

 

Phone Lines

 

There are tools like Grasshopper that enables entrepreneurs and small business owners to create virtual phone systems for low prices.

 

 

These virtual phone systems allow you to add multiple departments, create a automated message, and do many other great things. When customers or others call your business, they automatically picture a big office with many people.

 

 

People perceive high-end phone systems like that to represent big companies. It’s a cost-effective and creative way to convince others that your business is a lot bigger than it really is.

 

 

Build Credibility

 

Big business are big because people know they’re trustworthy. One of the quickest ways a small business can build credibility is through the press.

 

 

The press doesn’t care how big your company is, they care about how relevant your story or business is to their readers. Websites like TechCrunch, Mashable, and thousands of other outlets feature small businesses all the time.

 

 

All you have to do is pitch your story to these outlets and see if they pick you up. If you are featured on any of these outlets, use their logos on your website and/or any promotional material. People automatically assume you’re a big business when they see things like this.

 

 

Brand, Brand, and Brand

 

Big businesses know the process of growing their company. They know it so well that they were able to successfully become a big business by employing some of the strategies. Here’s the 3 step process:

 

1. Market to your target audience

 

2. Brand to your target audience

 

3. Start focusing on sales

 

 

Big businesses have prospective customers come to them every single day. Why? The business has done a great job of marketing and branding their business to the target audience. From there, the customers come to their door and it’s easy to start selling.

 

 

As a small business, there are many affordable ways to brand your business. Social media marketing, attending local events/conferences, and creating partnerships with other businesses in your area are just a few of the many possibilities. It’s much easier to acquire customers who have already heard of you.

 

 

Office Address

 

Believe it or not, a lot of people will try to see if a business has an office address or not before doing business with them. Office addresses signify an established business that has a team of employees working there.

 

 

However, it’s easy to give people that impression without really doing it. Nowadays, you can purchase virtual offices (which don’t have the annoying P.O. Box # sign) for very affordable prices.

 

 

Stick the address into Google Places, Yelp, your contact page, and anywhere else. Now customers are immediately going to feel more comfortable doing business with you just because they know you exist somewhere.

 

 

Social Media

 

Before anything, create a social media account for your business on all the major social networking sites. From there, add the social media buttons to your website or blog.

 

 

That’s just the beginning of it though. Lots of customers snoop around the social media sites of other businesses to get a better idea of how big they are. Big businesses have big buzz on social media.

 

 

Make sure your social media accounts are filled with consistent posts, a community of people, and an appropriate profile that fits your brand.

 

 

Public Speaking

 

This is a great technique to make the speaker and the business seem big. Look for industry events where you can provide great expertise. Find these events, apply to be a speaker, and see if you get accepted!

 

 

If you do, you get to broadcast your ideas and expertise to a large audience of people. This automatically makes you (the speaker) and your business seem bigger.

 

 

Once the event is over, simply write a blog article or spread the news through your website about your speaking engagement. Clients will be impressed to know you spoke at a big event or that your business was represented there.

 

 

Conclusion

 

With technology, there’s a lot of things small businesses can do to glorify themselves. If you want to hang with the big fish and close big deals, you need to seem bigger than you really are. Share any ideas or tips you have used to make your small business look big!

 

 

photo credit: Tambako the Jaguar via photopin cc

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