How To Use Twitter To Build Relationships & Find Customers

In this post, I discuss how to use Twitter to build relationships & find customers. Find out how powerful Twitter is and how you can utilize it to your advantage.

A question I often get asked is, “What is your favorite social network for business?” People are often surprised at my answer. I think Twitter is the most powerful social network for me because of how quickly I can build relationships, find customers and get information about a specific topic or niche.

Twitter is so helpful for me because I think it’s the only social network catered towards busy individuals. It’s such a minimalist platform that doesn’t require a lot of work. You click one button to connect with someone and you’re forced to be short & sweet when introducing yourself to someone with their character limits.

In this post, I’ll share how to use Twitter to build relationships & find customers:

Engage With Everyone 

I’m verified on Twitter and I have over 250,000 followers, but that doesn’t mean that I’m too busy to engage with people. If you want to find customers or build relationships with people on Twitter, you have to be willing to engage with your followers and others that reach out to you.

You don’t have to necessarily spend a lot of time engaging with these individuals because you cannot forget that Twitter is about being short & sweet, but it’s a great way to get acquainted with new followers. Not only that, but you should reach out and follow people that are interesting to you without directly selling your services or asking for something in return.

Utilize Hashtags 

By using hashtags, you’ll be able to find people engaging in conversations that pertain to whatever your industry, niche or field is. If you simply type in a hashtag such as #entrepreneur in the search bar, you can see a list of all the people posting tweets relevant to that topic.

Once you find these hashtags, you can then decide which individuals engaging in those conversations might be someone you’d be interested in reaching out. From there, you should follow them and maybe send them a short tweet introducing yourself while seeing where it goes from there.

Post Relevant Content 

The secret to Twitter is to post really good content. The great thing about Twitter is that you don’t necessarily have to provide original or unique content. You just need to post content that is REALLY good and RELEVANT to the people who are following you.

If you post articles from other resources that are informative, your followers will not care. If you share Tweets or thoughts that are thought-provoking or interesting, your followers will not care. The best way to build relationships and to even possibly get customers is to post a ton of great content through your Twitter feed.

Take It Outside of Twitter

As I mentioned, Twitter isn’t probably the best place to find your next best friend or business partner. Why? Because there simply isn’t enough resources or tools that will allow you to build an in-depth relationship. If you want to be successful with your usage of Twitter, pursue the proper relationships outside of Twitter.

Meet up in person for coffee or set up a phone call or Skype call to meet other people. Especially if it’s someone that you think can become a customer for a service, product or idea that you offer. For friendships and business relationships, you should absolutely find a more open forum where you can connect and network with someone that you meet through Twitter.

Conclusion 

In this post, I shared how to use Twitter to build relationships & find customers. What are some things that have worked well for you when it came to Twitter?

Why I Follow Back And You Should Too

In this article, I discuss why I follow back and you should too on social media platforms. This post mainly highlights my success on Twitter through the use of this system.

 

For any of you who have connected with me through social media platforms such as Twitter, you probably have noticed that I follow back. Within 24-48 hours, I make sure to follow back everyone else who has made a genuine effort to connect with me.

 

 

The results are indicative through my followers and high engagement rate on Twitter. I have seen very good engagement with all of my tweets as well as having my Twitter following grow to 185K+ in about a year and a half.

 

 

Many people don’t believe in the idea of following back. They think it’s much cooler to follow 10 people and have 100,000 people following you back. Some don’t understand why they should follow back while others are simply too lazy for it.

 

 

In this post, I’m going to share with you why I follow back and you should too:

 

 

Be On The Same Level

 

The biggest reason why I follow back people is because I don’t want to put myself on an elevated platform. I don’t want to be that douche bag who never follows back because he thinks he is better than his followers.

 

 

Truth be told, I’m not better than my followers. I see my followers eye to eye. It doesn’t matter how much money they have in their bank account or how successful they are, I treat everyone the same. If you don’t look down upon people, a great way to show them that is by genuinely taking time out of your busy day to follow them back.

 

 

Engagement Shoots Through The Roof

 

As soon as I began following back everyone who followed me, I noticed the engagement on Twitter skyrocketing. I was getting more mentions, retweets and favorites instantly.

 

 

People love to feel some sort of connection with others. I’m not some kind of robot that is just going through the motions on Twitter. I give it a much more personal feel by following people back and taking time to care about who they are.

 

 

Followers Stick

 

One of my buddies was recently complaining to me about how he gets 500 followers but loses 300 of them the next day. I asked him if he was following back and he said no. I told him to run a test on my behalf.

 

 

I had him follow the individuals that unfollowed him to see how many of those individuals would follow him back. Within 3 days, 287 of those people had followed him back.

 

 

Call To Actions Convert Better

 

If you’re reading this blog, there’s a very good chance that you found out about it through my Twitter page. Let me break down some amazing statistics for you that I have to thank Twitter for:

 

 

Time Spent Blogging (Weekly): 5 Hours

 

Traffic Weekly (Uniques To My Blog): 10,000 to 15,000 Visitors

 

Traffic From Twitter: 65-80%

 

 

Okay, now lets put this math into perspective. My call to action on my Twitter profile is my personal website/blog. Before following people back, I was averaging hundreds of uniques a month. After changing up my strategy, I am now averaging around 40,000 to 60,000 unique visitors a month.

 

 

Why? The answer is simple. People are more likely to engage with your content and your posts if they have a deeper connection to you. I never did anything differently aside from following people back to achieve this success.

 

 

You Build Powerful Relationships

 

I have built thousands of amazing relationships just through Twitter. This has all happened because I made sure to follow people back and learn about others through their profiles. By doing so, I’ve opened up tons of opportunities for my businesses.

 

 

By adding a human touch to your social media profiles, you’ll be surprised as to how many people are willing to share cool opportunities with you. Not only do I receive dozens of emails from my followers, I’ve come across new clients, speaking opportunities and more all through Twitter.

 

 

Conclusion

 

Being successful on Twitter doesn’t correlate to just one thing. However, following people back had to be one of the primary factors to my massive success on Twitter. In this article, I share why I follow back and you should too.

 

 

photo credit: kdonovangaddy via photopin cc