The Funding Frenzy

Every startup company that emerges feels its necessary to obtain funding from somewhere. All types of entrepreneurs, startups and companies are looking for capital for their businesses. The “need” for funding is at an all-time high but a lot of these individuals can do without any funding.


In recent times, only the startups who have raised $1.5Million get much attention in the media. Thus, everyone feels like they need to raise money for their business whether they need it or not. Truth be told, only a few specific startup companies really do need to find an investor or funding, especially of those large amounts.


A lot of time goes wasted looking for funding. If your business truly cannot move another step without funding, then you should look for funding. However, there are a lot of things you can do (depending on the amount of money you need) to get the money necessary. In recent times, everyone has fallen into the trap of giving out equity in their business and finding a “shark” who will invest money in their company.


This isn’t always the right approach. Truly, this should be the final option for any startup company. You want to keep as much equity in your business as possible and find alternative solutions to your problems. Don’t get caught up in all the hype over other entrepreneurs who are raising huge capital.


Entrepreneurs that are able to amass that kind of capital are a dime a dozen and have a very specific need for it. Focus on developing your business with the bare minimum so that you are prepared in the long run. Don’t get caught up in the funding frenzy, unless you really have too. It’s not a fun place to be at.


photo credit: HowardLake via photopin cc

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