AI ADVERTISING
Advertising inside the conversation
Questions about relevance, context, and trust as commercial discovery becomes conversational.
Context changes the placement
A conversation can describe a buyer’s needs in more detail than a keyword. This creates questions about contextual relevance, but does not imply every platform offers the same advertising products.
Keep the distinctions visible
Organic mentions, cited sources, recommendations, and disclosed advertisements should be measured separately. These are open research questions, not reported performance results.