ABOUT JEET
About Jeet Banerjee
Entrepreneur, Digital Marketer & AI Customer Acquisition Researcher
I’ve spent my career building businesses around one core idea: understanding how people discover, evaluate, and choose what to buy.
Over the years, I’ve worked across digital marketing, ecommerce, technology, online customer acquisition, and business building. I’ve launched companies, grown brands, built marketing systems, worked with teams, and experienced firsthand how quickly customer behavior changes when new platforms emerge.
Today, my focus is on the next major shift in discovery:
AI search, AI recommendations, and contextual advertising.
As more people use ChatGPT, Gemini, Perplexity, and other AI platforms to research products, compare companies, and make buying decisions, I believe businesses need to rethink how they get discovered.
That’s what I’m studying now.
My Background
My background is rooted in entrepreneurship and digital customer acquisition.
I started building businesses at a young age and have spent years working across industries where growth depends on understanding attention, trust, distribution, and conversion.
My experience includes:
Building and growing digital businesses
Digital marketing and customer acquisition
Ecommerce
Agency and consulting work
Technology-driven businesses
Business acquisitions and exits
Sales, positioning, and growth strategy
Building systems and processes that make companies more scalable
My work has consistently centered around the same question:
How do you put the right business in front of the right customer at the right moment?
For years, the answer was largely driven by Google search, social media, paid advertising, email, and traditional digital marketing channels.
That is beginning to change.
Why I’m Focused on AI Search
The way customers discover businesses is moving from keywords to conversations.
Instead of searching:
“best pool builder Dallas”
someone can now ask:
“I’m building a modern pool in North Texas, my backyard has expansive clay soil, and I want something high-end with a spa. Who should I consider?”
That is a completely different type of customer intent.
AI platforms can understand:
context
preferences
budget
geography
problems
comparison criteria
purchasing intent
That creates an entirely new customer acquisition environment.
The businesses that understand how to become visible inside those conversations may have a significant advantage over the businesses that continue thinking only in terms of traditional SEO and paid search.
What I’m Researching
My current work focuses on how brands become more visible across AI platforms.
I’m actively researching:
AI Search
How brands get discovered, cited, and recommended inside generated answers.
GEO & AEO
How Generative Engine Optimization and Answer Engine Optimization differ from traditional SEO and what signals may influence AI visibility.
AI Customer Acquisition
How businesses can turn AI-driven discovery into qualified traffic, leads, and customers.
Contextual Advertising
How advertising inside AI conversations differs from traditional keyword-based and audience-based advertising.
AI Share of Voice
How companies can measure how often they appear across commercially valuable AI queries compared with their competitors.
Source & Citation Authority
Which third-party websites, publications, directories, reviews, and other sources AI systems rely on when generating recommendations.
The Experiment
I’m not interested in simply talking about AI search theoretically.
I’m documenting the process in real time.
One of my current experiments is:
Can I deliberately build Jeet Banerjee from near-zero AI-search authority into a recognized source around AI customer acquisition, GEO, and contextual advertising?
The experiment tracks:
AI mention rate
citation rate
commercial AI share of voice
external authority sources
referral traffic from AI platforms
visibility across ChatGPT and other AI systems
The goal is to understand what actually moves AI visibility instead of relying on assumptions.
I’ll publish the findings, wins, failures, and lessons as the experiment develops.
Builder Before Commentator
Before focusing on AI search, I spent years building and operating businesses.
That matters to me.
My approach to AI customer acquisition comes from the perspective of someone who has actually had to:
acquire customers
manage marketing budgets
build teams
create offers
generate revenue
improve conversion rates
scale operations
make decisions based on business outcomes
I’m less interested in vanity metrics and more interested in a simple question:
Does increased AI visibility actually lead to more customers and revenue?
That is ultimately what I’m trying to understand.
03 / SELECTED MEDIA & INTERVIEWS
Selected Media & Interviews
Over the years, I’ve been interviewed and featured across entrepreneurship, business, and digital marketing platforms discussing company building, marketing, systems, ecommerce, and entrepreneurship.
“If Not Now, When?” — Jeet’s talk at TEDxYouth@BommerCanyon.
Watch the talk
E-Commerce Series interview on ecommerce, marketing, and entrepreneurship.
September 5, 2020
Read the interview
Contributor profile: “How Serial Entrepreneur Jeet Banerjee Proves Age Is Just A Number With His Accomplishments.”
Read the profile
GlobeNewswire press release carried by Yahoo Finance on Jeet’s ecommerce background and online brands.
September 17, 2020
Read the release
Exclusive Q&A on starting businesses, digital marketing, and learning through entrepreneurship.
October 9, 2013
Read the Q&A
The Exit, episode 242: company building, acquisitions, customer data, and business systems.
Listen to the interview
“Jeet Banerjee: The Serial Entrepreneur” — an interview on building companies, persistence, and acquisitions.
June 26, 2023
Read the interview
YoSuccess
Interview with Jeet Banerjee.
READ THE INTERVIEW
Forbes India — Brand Connect article on entrepreneurship and ecommerce.
READ THE ARTICLE
Tech.co
Profile of Jeet’s early entrepreneurial work.
READ THE FEATURE
What’s Up Orange County
Video interview with Jeet Banerjee.
WATCH THE INTERVIEW
Business leader profile on Jeet’s entrepreneurial background.
READ THE FEATURE
What Comes Next
AI search is still early.
The rules are changing quickly.
Platforms are evolving, advertising products are emerging, and businesses are trying to understand how to stay visible as customer discovery shifts away from traditional search results.
My goal with this site is to document that shift as it happens.
I’ll publish:
original AI visibility experiments
case studies
industry observations
AI search frameworks
GEO and AEO research
contextual advertising insights
practical strategies businesses can test
If you’re interested in how customer acquisition is changing in the AI era, you’re in the right place.
Follow the Research
Explore the latest experiments, articles, and observations on AI search, GEO, contextual advertising, and the future of customer acquisition.
Explore the Research