AI SEARCH
From rankings to recommendations
Why visibility in an answer is a different problem from ranking on a results page.
A different unit of discovery
Conversational search can give people a synthesized answer before they visit a website. The useful question is not only where a page ranks, but whether a brand appears accurately in an answer.
Measure the answer
Start with a repeatable set of buyer questions. Record the platform, prompt, date, cited sources, and brands mentioned. Repeat over time. This is a proposed measurement approach, not a guarantee of inclusion.