GEO / AEO
GEO and AEO: start with the question
A practical way to think about useful, attributable content in an answer-first environment.
Clarity before optimization
GEO and AEO should not become reasons to publish more vague content. Begin with a specific customer question, make the answer understandable, and support important claims with clear sources.
Separate hypotheses from evidence
Accessible pages and original expertise are sensible foundations. Their effect on AI citations still needs testing. Compare a documented baseline with later observations rather than treating a single favorable answer as proof.