Jeet Banerjee — Entrepreneur & AI Search Researcher
I research how brands get discovered, cited, recommended, and advertised across ChatGPT and the emerging AI search ecosystem.
AI Share of Voice
Baseline pending
ChatGPT visibility
Tracking framework
AI citations
Measurement pending
100 prompts
Planned tracking set
Researching discovery across
ChatGPT
Gemini
Perplexity
Claude
Google AI
Copilot
01 / THE SHIFT
Search is becoming conversation.
Traditional Search
01 / Keyword
Best software for my business
02 / Search Results
Ten links. One query.
03 / Website
Compare options on individual websites.
AI Search
01 / Question
What is right for my business—and why?
02 / AI Answer
A synthesized answer in context.
03 / Brand Mention / Citation / Ad
Sources and commercial placements enter the answer.
04 / Website or Conversion
Visit a recommended brand or take action.
02 / CURRENT EXPERIMENT
Can You Build Authority in ChatGPT in 90 Days?
I’m publicly documenting an experiment to build measurable AI-search authority from Day Zero. The protocol tracks mentions, citations, source authority, and commercial visibility—not just rankings.
DAY ZERO / BASELINE PENDING
100
Prompts in planned set
—
AI Mention Rate
—
Citation Rate
—
AI Share of Voice
—
Days into experiment
Measurement placeholders, not performance results. The 100-prompt tracking set is planned; rates and elapsed days will be published after baseline collection.
03 / WHAT I RESEARCH
What I research
INTERFACE CONCEPT / NOT LIVE DATA
QUESTION / How do I choose a trusted provider?
AI ANSWER / Compare relevant expertise, independent evidence, and customer reviews.
[1] Publication [2] Review [3] Original research
AI Search
How do brands get discovered, cited, and recommended in generated answers?
INTERFACE CONCEPT / NOT LIVE DATA
01 / Brand
02 / Publications
03 / Reviews
04 / AI Answer
GEO / AEO
What makes information useful, understandable, and attributable to a source?
INTERFACE CONCEPT / NOT LIVE DATA
QUESTION / Which solution fits my needs?
SPONSORED / Example provider
A clearly disclosed placement relevant to the conversation.
AI Advertising
How might context and commercial intent shape advertising inside conversations?
INTERFACE CONCEPT / NOT LIVE DATA
01 / Conversation
02 / Recommendation
03 / Visit
04 / Customer
AI Customer Acquisition
How does AI-assisted discovery connect to trust, consideration, and action?
04 / ABOUT JEET
Builder before commentator.
Jeet has spent years building businesses around digital marketing, ecommerce, technology, and customer acquisition. His current research focuses on how AI is changing how customers discover and choose businesses.
01 / Digital Marketing
02 / Ecommerce & Business Building
03 / AI Customer Acquisition
Entrepreneurship. Digital strategy. Ecommerce. Business building and acquisitions. A practitioner’s perspective on a changing discovery landscape.
Previously featured / interviewed by
05 / FIELD NOTES
Latest research & perspectives
FIELD NOTES / JEET BANERJEE
Research
Research
How to Measure AI Share of Voice
A practical framework for measuring brand visibility across ChatGPT and AI search using prompts, mentions, citations, competitors, and commercial intent.
Read perspective
FIELD NOTES / JEET BANERJEE
AI Search
AI Search
How ChatGPT Chooses Sources — and What Businesses Should Learn From It
Learn how ChatGPT Search discovers and cites web sources, and what businesses can do to become clearer, more credible, and more useful sources.
Read perspective
FIELD NOTES / JEET BANERJEE
GEO
GEO
GEO vs SEO: What Actually Changes When Search Becomes a Conversation?
GEO and SEO overlap, but AI search changes how customers ask questions, how brands earn visibility, and how marketers should measure success.
Read perspective
STAY CLOSE TO THE RESEARCH
Follow the shift from search to AI.
Research notes, experiments, and considered perspectives on how customers discover businesses in an AI-first world.