6 Content Marketing Strategies Most Businesses Overlook

Content marketing strategies are a crucial part of modern businesses succeeding in the online landscape nowadays. Solid content marketing strategies will enable you to attract attention, generate leads, create or increase online sales, expand your customer base, increase brand awareness, and engage with your users.

Many businesses often ignore various types of content marketing strategies because they think it’s too difficult or too complicated. Not only that, but many business owners also feel that content marketing doesn’t work that well so they decide to skip out on it. However, now more than ever, you need to do whatever you can to stand out in the digital world.

Here are 6 content marketing strategies most businesses overlook:

1. Infographics

Infographics are an innovative method to convert common pieces of information into an attractive and more visually appealing image. It is easier to understand, people would much rather share this friends and it’s an extremely useful tool to communicate concepts with others.

Infographics can significantly benefit your business by increasing brand awareness, making your content go viral, increasing search marketing results and having your business buzz on social media. In this highly competitive and information-flooded global marketplace, you don’t have a lot of time to capture your audiences attention. Visual is the way to go because it’s a lot better at converting people than text.

2. Blog Articles

Blogging has been known as one of the best content marketing strategy for years now. However, I was shocked to find out that many businesses think that blogging is going to die out eventually. As of right now, blogging is still a VERY successful content marketing strategy.

Blogs will not only increase your website’s SEO, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. You have nothing to lose with blogging for your business. Not only that, but inviting other influential bloggers to guest post on your site can generate you even more eyeballs on your website.

3. Influencer Marketing

Influencer marketing sounds a lot more complicated than it really is. Influencer marketing just involves asking or paying an influencer to share or promote your content with their networks.

Content promotion with the use of influencers has become wildly popular within the last few years. This is a growing industry for content promotion, especially on social networks and is particularly valuable for brand awareness. The next time you have a new product you wish to launch, getting in touch with a handful of influencers might be a great idea.

4. Storytelling

Stories are interesting and they do a great job to gain trust. Publishing an engaging story on your site, either your own or someone else’s point of view will help you become closer to your target audience.

Storytelling can be done in any form. You can share stories on your blog in the format of words. You can leverage your video channels such as YouTube to release videos while telling stories. Not only that, but you can even use the power of images for infographics or slides to tell a story as well.

5. Surveys

Surveys are a great way to get actionable feedback from your audience. This feedbacks will help you improve your business and find better ways to target your audience.

Survey’s are a useful tool to evaluate and refine the content of a core marketing funnel. It will give you insights about broad questions that will support the content. These broad questions include the following:

– Reach – Is my content attracting the right customers?

– Reputation – Is my content positioning my brand in the way I intended?

– Results – Is my content influencing the decisions people make?

These questions can be answered by conducting a survey. All you have to do is hold a sweepstakes or a giveaway in exchange for people giving you information about your business.

6. Shareable Information

The main reason why businesses use content marketing is to reach out to their target audience or clients. Your goal is to always create content that is easily shareable amongst your potential customers.

Find ways to take the most important pieces of information to your business and create a viral strategy out of it. Success in content marketing is all about creating content that people care about and are willing to share with others.

Conclusion

When content marketing is done properly, it can have a significant impact on your business. In this post, I shared with you 6 content marketing strategies most businesses overlook.