8 Niche Marketing Examples That Show You How Much Money Can Be Made In Targeted Industries

A niche market is a growing market that focuses on selling a streamlined type of product or goods that is within a specific category, or niche. This marketing strategy enables the entrepreneur to become the face of an industry or space that may not necessarily be serving a massive audience, but fills a deep void.

Niche marketing does not appeal to a broad range of customers, but it caters to the special demands of the small group that they target. Niche markets benefit the entrepreneur in a number of ways, such as premium pricing, lower costs to attract customers and the opportunity to become the go-to company in the chosen niche. These kinds of niche businesses are beginning to thrive and becoming very successful.

Here are 8 niche marketing examples that show you how much money can be made in targeted industries:

1. LuluLemon Athletica

This is an example of a typical niche retail company that has become successful in its chosen niche. It specializes in marketing exercise equipment, athletic wear and exercise accessories that are designed for women. The retail company has countered the stereotypical market that often has exercise accessories and athletic wear designed for men.

The company has narrowed its focus and came up with LuluLemon Athletica that targets women who exercise and do yoga by selling them just the right items for their needs. These products come at a much higher price, but it’s a targeted niche that has been very successful.

2. Ties.com

While there are plenty of online clothes retailers like Amazon, Zappos or Gap, Ties.com has joined the hyper-focused niche market of ties. The company focuses on selling only ties, which are an everyday essential for numerous working men in the world.

This company provides the largest selection of neckwear on the planet as it specializes in producing ties. If you are looking for a unique tie that is of superior quality, Ties.com can provide it to you. This retail company is dominating the online market with their unique products.

3. Lefty’s

This unique retail store has become popular to many in the US. About 10% of the US population is left-handed and most of the retail stores that sell school supplies, kitchen goods, or gardening tools are selling items that are made for right-handed people. This retail store is the most successful in its niche. It provides items and goods that are designed for left-handed people.

Being a unique store, the company has invested in PPC advertising that has helped their business to reach their target market. Whenever a left-handed person searched for a left-handed item, the Lefty’s advertisement would appear. This helped them become extremely popular while gaining brand recognition among left handed individuals.

4. Lehman’s

Lehman’s is a successful store that specializes in selling nonelectric, old fashion appliances and tools. Their products are often used by groups of environmentalists, homesteaders, hunters and fishermen.

Some of their products are even used for Hollywood sets that replicate historical places. They may be nothing compared to retail stores that sell electrical appliances, but Lehman’s has been in the business for over 50 years now. They focused selling their products to a core group of people, the Amish, which allowed them to achieve massive success. This strategy has won them over the rising competitive market.

5. Bonobo’s

Bonobos is a company that set out to solve the problem that most men deal with on a regular basis – pants. Most of the store-bought slacks for men just didn’t fit right for men.

They provided their customers with the adjustments to men’s pants as suggested by their audience. They reached their prospective customers by sending emails and using social media to let men know they had a solution to their problems.

6. Just Right Packages

If you want to talk about niche marketing examples, this one is my favorite. Just Right Packages allows you to send care packages to inmates who are in prison. Just take a moment and think about how niche that category really is.

Not only do you have to know a close friend or family member that’s in prison, but you also have to really care for them enough to send them a care package. While the market may not seem massive to you, Send A Package has done extremely well in this unserved space.

7. Drybar

Drybar is a salon catering to a very niche problem. People with curly hair who consistently enjoy getting blowouts since they’re tired of straightening their every day go to Drybar to get a blowout for an affordable price. When the founder had an issue with her curly hair, she knew that others must have felt the same way.

From there, Drybar was born and it has been an extremely successful venture. Not only do many women look to Drybar to get affordable blowouts, but they’re coming back over and over again to get the job done. This is a great example of someone who took a problem they dealt with and found a creative solution to it.

8. Throx

Throx is genius. Throx is a company that sells socks, but instead of selling you a pair of socks….they sell you three socks at a time. Now, if your anything like me and tend to lose your socks all over the place, you’re in luck. Throx’s niche is targeting clumsy people who tend to lose things by selling them three socks.

They are a very successful company that didn’t do anything radical or revolutionary. All they did was add an extra matching sock with each order to help give careless people such as myself a peace of mind.

Conclusion

From this post, you can see 8 niche marketing examples that show you how much money can be made in targeted industries. If you’re thinking of launching a business, don’t hesitate to attack a smaller market because the rewards can be massive.