8 Steps For Launching A New Product That Generates A Ton of Demand

Launching a new product is one of the most exciting and frightening times for a business. It’s exciting because you are sharing your hard work with the world, but it can be frightening because you don’t know how it will be received. This process can be far more seamless if you come up with a bullet-proof launch strategy.

Developing a solid product launch strategy could ensure that your product successfully brings in great revenue for your business. With such a slim chance of success, a well-organized product launch strategy could make the difference between success and failure in the market.

Here are 8 steps for launching a new product that generates a ton of demand:

1. Research Your Target Consumers

Before you begin planning your product launch, you need to understand your audience. Conduct thorough market research to gain valuable insights into who your target customers are and what they want. Sit down with them, survey them and talk to them to get better insight from them. This research will form the basis of all other steps in your product launch plan, including your marketing strategy.

2. Focus On The Customer

A new product launch usually culminates a heavy amount of back-end work, including looking over customer complaints and suggestions and tweaking and testing until everything looks perfect. To generate consumer excitement, focus on the solutions you are providing to your audience. If you keep your customers in mind first at all times, you’ll be sure that your product launches can be successful.

3. Evaluate The Market

Any and every market should have some sort of research and data that you can find online. Take a close look at the results of the market research to make sure that there is a market for the product. Conducting market research can be time-consuming but it can also lead to vital information that will help direct the launch of your product.

4. Research The Competition

During your market research, be sure that you are evaluating not only the potential market for your product but thoroughly investigating the competition. As you study the competition, look for some specific details that will help you shape your own product launch. Competitors are great because you can see from their history what has worked and what has not worked in the past.

5. Develop Your Product Messaging

Your product messaging and positioning will play huge roles in how you present your new product to your target customers. Now that you have a thorough understanding of your audience, you need to craft a message that will highlight the most valuable features of your product. Ideally, your product messaging should include a catchy tagline and a value proposition. It should highlight the product’s best features and the problems they solve.

6. Take Pre-Orders

By providing your loyal customers early access to your product, you will help increase demand. Email or call your customers a few weeks before launch to talk with them about the product. Explain the problems your product will solve and why it will be the perfect fit for them or their business. Taking pre-orders can positively affect your company’s bottom line in two ways. First, it can secure purchases in advance and guarantee sales. Second, by telling your longtime customers about your new product (and getting them excited about it), they may become product/brand evangelists for you and spread the word to additional potential customers.

7. Be Social

Social media has forever changed the way that customers relate to each other and to the global community. Harness the power of the social media by using it to generate conversations about the product launch. Provide compelling content about your product and then start conversations about it. As the social circle widens and expands, more people will begin to talk about the product which then in turn may increase sales.

8. Use People With A Vested Interest

Anyone who may have a vested interest in the product should get access to your products first. Many public companies offer their ‘new’ products to their shareholders because they know these avid lovers of their products will offer tons of value to them. They can offer valuable feedback, promote the product and aid marketing efforts for the company!


For your product launch strategy to be truly successful, you also need to have a plan for after your launch. You can’t just launch a product and expect it to take off. You need to have a strategy for maintaining the momentum from your launch. In this post, I shared with you 8 steps for launching a new product that generates a ton of demand.

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