How To Grow Your Social Media Audience Without Any B.S

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer on a bad list. The point is that without a decent audience, you may as well forget about it. You may have a great product or service, but unless you have a long list of people who are at least prospective customers, even the best marketing efforts in the world probably won’t be able to sell it.

The same goes for social media as well. You can spend a ton of time and money in creating content that absolutely rocks, but if you aren’t reaching enough people, your efforts will be unsuccessful. Over the years, I’ve learned a lot of tips and techniques that have helped me master social media for my personal brand and for my businesses.

Here’s how to grow your social media audience without any B.S:

1. Pick Your Platforms Wisely

Not every business needs a presence on every social platform. Certain businesses will flourish on visually rich sites such as Pinterest, Instagram, and YouTube, while others may have more success with Twitter’s 140-character forma. It’s vital that you identify and figure out which marketing channel will work best for your business and the best way to do so is through extensive testing. Focus your attention on the platforms that bring the best results.

2. Differentiating Your Content

Once you’ve decided upon the social media channels that you’ll be using, you need to consider how you’ll differentiate yourself from your competition. There’s a lot of noise in social media, so you want to ensure that your posts stand out from the rest. Create authentic and unique content that channels your voice.

3. Get To Know Your Audience

The most crucial step to quickly growing an engaged social media audience organically is getting to know your audience better. Does your audience like photos or links? Do they respond better to more frequent posts or when there’s a day or two in between? Are they as active on LinkedIn as they are on Twitter? Each business or account is different. Getting to know your audience (what networks they’re on, what websites they visit, what they do on their free time, etc.) is key to knowing where to find them, what kind of content they respond to and what kind of messaging and language makes them take action.

4. Master The Art Of Hashtags

Hashtags are one of the most effective ways to increase visibility for your posts on Instagram. However, not all hashtags are created equal. You need to know which hashtags to use as well as how to use them strategically. Test different hashtags and see which ones give you the best engagement on your posts.

5. Have A Strategy

Posting with no rhyme or reason will not help you quickly grow an engaged audience. Use the insights from getting to know your audience to build a strategy that accelerates your exposure and growth. This means determining post frequency, what kind of content works and aligning your social media objectives and goals to your efforts.

6. Showcase Your Social Streams

Get much more mileage out of your activity on social media by embedding this content elsewhere. There are numerous widgets available from either third parties or directly from channels such as Twitter, Facebook, and even Pinterest that make it possible for you to export your timelines and display them somewhere on your website. Not only does this put your content in front of a broader audience, it increases the likelihood of establishing more lasting social connections among your constituency as well.

7. Add Value

No one wants to see another photo or video that screams “look at this new product I have”. People tune this kind of promotional content out. Instead, try adding value to your followers lives and relate it back to your brand. For example, instead of posting a photo that simply showcases that new dress in your collection, take it a step further and show your followers a few ways to style it. If you have a guide, highlight the benefits and how this guide can help solve a problem. Create value instead of hard selling all the time.


Growing your social media audience will not happen overnight. The tips that were just shared with you will help you grow an audience that is actually interested in your brand and what you have to offer. In this post, I shared with you how to grow your social media audience without any B.S.

Spread the love
Post a Reply