How To Leverage Instagram As An Entrepreneur In 2018

The perfect Instagram campaign requires a series of flawless Instagram posts. Fortunately, with the right know-how and a little bit of experience, you can be well on your way to capturing more leads by unlocking the power of Instagram marketing. In this post, I shared with you ways on how to leverage an Instagram as an entrepreneur in 2018.

We all know the power of Instagram. Huge companies like Coca-Cola, Starbucks and Nike have mastered their use of Instagram. Companies with established followings seem to have no problems getting engagement and results. However, if you’re an entrepreneur or small business owner, utilizing Instagram is a lot tougher.

However, you don’t have to be an enterprise-sized company to get value from Instagram. In fact, the mobile app allows small businesses to compete with the “big guys.” If you’re not using Instagram for your small business yet, you’re missing out on a potential goldmine of opportunities.

Here are ways on how to leverage an Instagram as an entrepreneur in 2018:

1. Know Your Market

The first rule for growing your business through the power of social media is to know your market. The clearer you are about your target demographic, the better you’ll be able to appeal to your customers. The less you know about your target demographic, the less likely you’ll be able to succeed through social media.

2. Start With A Goal and Personas

A solid Instagram campaign begins like many other aspects of the business, with a goal. Why are you on Instagram? What do you hope to accomplish by promoting your business on an app that’s popular with millennials?

Be sure to get specific on your goals as well. Don’t just say that you want more clicks on your website as a result of Instagram marketing. Instead, quantify that goal with a percentage increase in clicks you’d like to see. Once you’ve established your goal, make sure to take the time to create personas (models of your potential customers) to experiment with targeting the right audience.

3. Start Using Instagram Stories

Instagram Stories have been a controversial feature to say the least. In case you haven’t heard, Instagram Stories lets you string together multiple pictures and videos into a “story” that disappears after 24 hours.

Small businesses have been slow to use Instagram Stories while they try to figure out how to best weave the feature into their own strategies. However, there’s a lot of potential opportunity from Stories you shouldn’t pass up. Like with any big change, the companies that adopt and figure it out first tend to reap the biggest benefits. Start experimenting and get creative to see how you can really engage with your audience.

4. Focus On Quality Over Quantity of Posts

The goal isn’t about bombarding users with posts. It’s never about quantity, it’s always about the quality of the posts. Ensuring that the posts are targeted towards your market and that each of them conveys an important message or unique display of something relevant to that demographic will help you to gain the most traction while also adding on more followers.

5. Dive Into Your Comments

Do you publish Instagram posts and never look at them again? You’re not alone. A lot of small businesses spend little to no time monitoring their comments, partially because it’s not the easiest thing to do with the Instagram app. However, comments are an extremely way to stay engaged and learn about your audience.

6. Make Sure Your Photos Look 100% Professional

If you want to present a positive image of your brand online, you’re probably going to have to fork over some cash for professional photography. Yes, it’s an expense but keep in mind that you’re displaying yourself prominently on a network that reaches hundreds of millions of users. If you present a good image to even a fraction of that many people, that’s going to be great news for your reputation. On the other hand, if your photo looks unprofessional, people will immediately get the impression that your business isn’t ready to be taken seriously.

7. Follow High-Profile Accounts

All of the Instagram Influencers that I’ve spoken to started out by following other high-profile accounts. This created their first bits of visibility for them. It also helped them to gauge what was working for those who were already at the top of their game. By following other high end profiles, you can learn what strategies really work on Instagram.

8. Use Hashtags 

When it comes to social media marketing, hashtags can be some of your best friends. That’s why you should post your photos and videos with hashtags. It’s often the case that you’ll pick up a few extra followers from people who were just browsing through posts tagged with a hashtag that you added and those people can potentially turn into lifelong loyal customers.

There are a couple of rules to keep in mind about hashtags though. For starters, only use hashtags relevant to your niche and your post. Otherwise, your content could be considered “spammy” and will not be hitting your demographic. Finally, use the most popular hashtags relevant to your brand. You might have to do some digging to find the tags that are used most frequently, but it’s worth the effort.


The perfect Instagram campaign requires a series of flawless Instagram posts. Fortunately, with the right know-how and a little bit of experience, you can be well on your way to capturing more leads by unlocking the power of Instagram marketing. In this post, I shared with you ways on how to leverage an Instagram as an entrepreneur in 2018.

8 Signs You Will Be Very Successful In The Future

For many of the world’s most successful people, success is a never-ending journey. Once a goal has been reached, they chart a course for a new one. Perhaps success only ends when you believe there are no more challenges to conquer. In this post, I shared with you 8 signs you will be very successful in the future.

There are things that determine how successful someone will be. And fortunately, it isn’t the privilege, location or how much money your parents were able to spend on your education. Instead, what determines how successful a person are certain traits that mark you out from average people who are destined to live mediocre lives.

“Success is fleeting” is a popular adage in business. You simply cannot dream or wish for success. You have to work towards it constantly. Contrary to old-school management thought, the road to success is never a straight path. It is riddled with twists and turns, highs and lows, turbulence and calm. Here are 8 signs you will be very successful in the future:

1. You Celebrate Other People’s Success

It’s funny to see how different people react to the success of their friends. While some throw parties and heap praise on their friends, others are more reserved and hold back. How come? Shouldn’t we all be happy that our friends have made it? You’d think that would be the case, however some people just don’t like to see others getting ahead of them.

You however love to see your friends making it for a few different reasons. First and foremost, you should be happy for them and enjoy seeing people around you doing well. Secondly, you should gain motivation from it because their successes should push you to work even harder. Their success shouldn’t make you jealous, but instead should increase your hunger to be a success yourself.

2. You’re Aware of What’s Wrong With Your Life

The other side of knowing what you don’t want is knowing what you do. Hypersensitivity to what’s wrong with your life is really just another form of heightened intuition. It’s in the process of building the lives we want out of the ones we don’t that we really fulfill our potential. Anyone can point our their strengths, but someone who points out their weaknesses is really poised for long-term success.

3. You Lead Based On Values

If you want to succeed, it’s not enough that you know where you want to go. It’s more important to know how you will get there. The answer to the “How” can be found with the answer to “Who”. At the end of the day, who are you?

Your core values are the guiding principles for every decision you make. It is forged from your life experiences. Your values represent who you are. If you lead with your values, you will find success based on what you believe is right. Value based leadership is the key to finding long-term, sustainable success.

4. You Relentlessly Seek New Experiences

Novelty seeking, getting bored easily and throwing yourself into new pursuits or activities is often linked to gambling, drug abuse, attention deficit disorder and leaping out of perfectly good airplanes without a parachute.

Novelty seeking is one of the traits that keeps you healthy and happy while fostering personality growth as you age. If you combine adventurousness and curiosity with persistence, you’ll be on a fast track for success. To succeed, you want to be able to regulate your impulses while also having the imagination to see what the future would be like if you tried something new.

5. You’re Willing To Make Sacrifices

To be successful, you’re going to have to make sacrifices. The smartest and the most successful individuals in the world have done this at some point. Kobe Bryant was in the gym shooting when he could have been sleeping. Mark Cuban was sacrificing the quality of food he ate so that he could invest every dollar into his business. Are you willing to sacrifice whatever it takes to make things happen? If you have that mindset, you’ll be successful.

6. You Make Decisions With Your Long Term Goal In Mind

If everything you do is done on a micro and a macro level with the aim of taking you closer to your goals, this is another strong sign that you will achieve success. All successful people do this. They have one major long-term goal in mind and make small, incremental moves each day that will take them closer to that goal.

7. You Take Responsibility

Average people have a hard time accepting their mistakes. They don’t like to admit that they did something wrong. Successful people on the other hand have no problem admitting their mistakes. They LOVE to take responsibility. Why? Because by admitting responsibility, they can then set about finding a solution to their mistake. If you’re always willing to accept responsibility not just for your own mistakes but also for your team’s mistakes, it’s another strong sign that you’ll be a success in the future.

8. It’s Just Life 

Symbolic work/life boundaries are almost impossible to maintain. Why? You are your business. Your business is your life, just like your life is your business, which is also true for family, friends, and interests. Incredibly successful people find ways to include family instead of ways to exclude work. They find ways to include interests, hobbies, passions and personal values in their daily business lives. To be successful, your passion must become a lifestyle.


For many of the world’s most successful people, success is a never-ending journey. Once a goal has been reached, they chart a course for a new one. Perhaps success only ends when you believe there are no more challenges to conquer. In this post, I shared with you 8 signs you will be very successful in the future.

5 Quick Tips To Improve Your Website’s Design Skills

In this post, learn 5 quick tips to improve your website’s design skills. This is a comprehensive but helpful guide that will give you actionable advice.

The Balance Of Quality And Design

Because of the expansion of today’s technology market, a larger and larger number of developers find themselves embarking as beginners in a strange, complicated environment; according to, when it comes to blog design: “Publishing quality content is at the heart of content marketing. It helps establish your brand as an industry authority which potentially translates to massive returns for your business.”


Many starting out mistake the design of the blog, and its navigability, a core prerogative. While these things are definitely important to successful blog operations, they are not nearly so essential as many realize. What’s more essential is creating a blog that readers can identify with and utilize in a way which applies to their needs.


Your blog must cater to your target market intrinsically, and it will become a trusted resource. With this in mind, following are five quick tips to help you improve the design silhouetting your site.


1. Work With Professionals

This may seem a bit obvious, but many developers somehow miss doing this. The tech world is always moving forward, and many niche industries quickly develop as a result. Collaterally, many seek to “reinvent the wheel”, as it were, pertaining to operational development.


When you work with professionals in terms of content creation, you can avoid a lot of pitfalls you would easily stumble into pertaining to web design—especially in terms of ROI and SEO.


2. Keep Solid Numbers

It can be hard to know what design features are most effective, but thankfully there are ways to determine this information in an increasingly trustworthy fashion. SEO and ROI stats come to mind, as do a variety of APM (Application Performance Management) tools which come in all shapes and sizes today. Figure out what works best for your company, and put it to work.


3. Don’t Leap Before You Look

There are a lot of website developers who get an idea and sort of guestimate where things are going to go. They jump into the launch and maintenance of a site without looking where such efforts are most likely to land them.


4. Learn From Competitors

Competitors can teach you a lot about the kind of things your demographic is looking for in terms of resources, website design, development, and forward strategy. See what is working for them, and what isn’t. Learn where you can, and apply that which is applicable to your own operation.


5. Be Willing To Take Calculated Risks

How does the old saying go? You have to spend money to make money. Well, that’s a calculated risk—if you’re going about it right. The idea isn’t that you’re just throwing money around like there’s no tomorrow. For example, if you’ve got a unique or cost-effective enough idea, you might want to look into designing a cloud-based web app.


There are quite a few effective cloud apps shaping business today, many in wide use for their applicability and effectiveness. Consider these popular ones, and look at how you might either employ such applications in your own operations, or design similar ones that could draw your demographic to you. This is tangent to website design, but can be a calculated risk that pays off.


A More Cohesive, Effective Website

When you’re cognizant to apply the help of professionals to your web design, take calculated risks, learn from competitors, keep solid numbers, and look before you leap, you’ll likely find greater effectiveness in that which you use to optimize your website. The more effectively you can employ such techniques, the better your site will be.

6 Tasks You Should Highly Consider Allowing Someone Else To Do

One of the most common issues with trying to run a business is trying to keep costs down without taking on too many responsibilities. Knowing how to delegate tasks will not only keep you sane, but it will also improve the mindset of your team and help your company grow. In this post, I shared with you 6 tasks you should highly consider allowing someone else to do.

Knowing how to delegate is so key because it allows you and others to spend more quality time on the tasks that really matter. You and the members of your team only have so much time, energy and brainpower to dedicate to work. It’s better to use these personal resources on fewer tasks and to do them well instead of doing too many things.

Many entrepreneurs and business owners often have a tough time being able to delegate tasks to others. Letting go is a lot easier said than done. However, it’s something you really have to do at some point if you want to grow your business and take your career to the next level.

Here are 6 tasks you should highly consider allowing someone else to do:

1. Writing Services

Running a business may require lots of writing, from proposals and blog posts to white papers and reports. Even if you’re a good writer, you might save some time by having an employee or freelancer write the first draft and then putting your own spin on it to create the final version.

Writing letters can be delegated to staff or better yet an outsourced employee. Many virtual assistants provide a wide variety of writing services, from editing and proofreading to creating press releases, articles and other materials for your business. Utilize all of these services and they will do it for you just the way you want it.

2. IT Services

Putting somebody else in charge of your tech is one of the first things you should do as a small business owner. Managed IT services can help take care of everything from communication solutions, cloud storage, hardware, software and overall technical infrastructure. Professionals can keep you from wasting valuable time and energy if something goes wrong in an area of business you might not be well-equipped to handle.

3. Administrative Tasks

Managing your calendar, scheduling appointments, returning phone calls, booking travel plans and even sorting through emails are all tasks that seem quick, but may add up to quite a bit of time in the average day. Using a virtual (or in-house) assistant may save you several hours on simple tasks that don’t need your attention.

4. Human Resources

Human resources is an integral part of any business due to the significant ramifications that can come about if mismanaged. There are things that human resources professionals can handle, so you don’t have to. Employees and the team you create around your business is extremely important. However, it’s natural that employees are going to have requests and people will quit. When this happens, you don’t want to be burdened with finding talent.

5. Accounting/Bookkeeping

You should always keep an eye on your overall financials. However, you can likely delegate the smaller daily tasks, such as sending out invoices, inputting financial information, managing payroll and maintaining records with someone else’s help. While you have to find a VA who specializes in bookkeeping to outsource this particular task, it is a fast way to eliminate an administrative chore many people dread.

6. Design

You might have some concepts in mind when it comes to your company’s logo or other types of branding, but unless you’re a graphic designer by trade, you probably want to delegate such tasks to somebody skilled in this area. Design is extremely important especially in the modern world for marketing and promotional campaigns.


One of the most common issues with trying to run a business is trying to keep costs down without taking on too many responsibilities. Knowing how to delegate tasks will not only keep you sane, but it will also improve the mindset of your team and help your company grow. In this post, I shared with you 6 tasks you should highly consider allowing someone else to do.

30 Mark Cuban Quotes About Business

Mark Cuban is a perfect example of what what happens with hard work and success. Following in his footsteps can help aspiring entrepreneurs to lead their business to success like he did. In this post, I shared with you 30 Mark Cuban quotes about business.

Mark Cuban always seems to come out on top in whatever it is that he does. He sold his first company, MicroSolutions, for $6 million. He did even better with his next company,, which he sold to Yahoo for almost $6 billion. Almost immediately after, Cuban sold all of his Yahoo stock, netting $2 billion in cash for himself. Weeks later, the market crashed. Since then, Cuban has continued to work and invest.

Mark Cuban is the owner of the NBA’s Dallas Mavericks basketball team, Landmark Theatres, Magnolia Pictures and he is the chairman of the HDTV cable network AXS TV. He is also an American businessman, film producer, author, investor and philanthropist. You may have also seen him on the hit TV series Shark Tank, alongside Kevin O’Leary, Robert Herjavec, Daymond John and Barbara Corcoran.

Here are 30 Mark Cuban quotes about business:

1. “What I’ve learned is that if you really want to be successful at something, you’ll find that you put the time in. You won’t just ask somebody if it’s a good idea, you’ll go figure out if it’s a good idea.” – Mark Cuban

2. “Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” – Mark Cuban

3. “Work like there is someone working 24 hours a day to take it all away from you.” – Mark Cuban

4. “Treat your customers like they own you. Because they do.” – Mark Cuban

5. “Small businesses don’t fail for lack of capital. They fail for lack of brains, they fail for lack of effort.”  – Mark Cuban

6. “Open offices keep everyone in tune with what is going on and keep the energy up. If an employee is about privacy, show him or her how to use the lock on the bathroom.” – Mark Cuban

7. “Everyone is passionate about something. Usually more than one thing. We are born with it.” – Mark Cuban

8. “If you’re going to compete with me or one of my businesses, you’d better recognize that I’m working 24 hours a day to kick your ass.” – Mark Cuban

9. “Money is a scoreboard where you can rank how you’re doing against other people.” – Mark Cuban

10. “There are always going to be things we love to do. That we dream about doing. That we really, really want to do with our lives. Those passions aren’t worth a nickel.” – Mark Cuban

11. “Creating opportunities means looking where others are not.” – Mark Cuban

12. “You’ve gotta be differentiated and unique. You’ve gotta know what your core competency is and be great at it.” – Mark Cuban

13. “It doesn’t matter how many times you have failed, you only have to be right once.” – Mark Cuban

14. “Find something you love to do. If you don’t make money at it, at least you love going to work.” – Mark Cuban

15. “If you have managers reporting to managers in a startup, you will fail. Once you get beyond startup, if you have managers reporting to managers, you will create politics.” – Mark Cuban

16. “Once you have found out what you love to do, there is only one goal: to be the best in the world at it.” – Mark Cuban

17. “For every one of my businesses, what would I have to do to kick my own ass? Whatever business you have, there is always someone trying to put you out of business. It’s better for you to figure how they’re going to do it, than they do it.” – Mark Cuban

18. “Because if you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there.” – Mark Cuban

19. “Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.” – Mark Cuban

20. “If you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there.” – Mark Cuban

21.     “A sure sign of failure for a startup is when someone sends me logo-embroidered polo shirts. If your people are at shows and in public, it’s okay to buy for your own employees, but if you really think people are going to wear your branded polo when they’re out and about, you are mistaken and have no idea how to spend your money.” – Mark Cuban

22. “It’s not about money or connections–it’s the willingness to outwork and outlearn everyone…And if it fails, you learn from what happened and do a better job next time.” – Mark Cuban

23. “I love to compete. To me, business is the ultimate sport. It’s always on. There is always someone trying to beat me.” – Mark Cuban

24. “When you’ve got 10,000 people trying to do the same thing, why would you want to be number 10,001?” – Mark Cuban

25. “It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban

26. “I worked hard and smarter than most people in the businesses I have been in.”

27.  “I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.” – Mark Cuban

28. “What I’ve learned in these 11 years is you just got to stay focused and believe in yourself and trust your own ability and judgment.” – Mark Cuban

29. “The key is having great players. But there are a lot of teams that have All-Stars and haven’t been able to put it together.” – Mark Cuban

30. “Wherever I see people doing something the way it’s always been done, the way it’s ‘supposed’ to be done, following the same old trends, well, that’s just a big red flag to me to go look somewhere else.” – Mark Cuban


Mark Cuban is a perfect example of what what happens with hard work and success. Following in his footsteps can help aspiring entrepreneurs to lead their business to success like he did. In this post, I shared with you 30 Mark Cuban quotes about business.

How To Unlock The Power of Niche Marketing And Accelerate Your Business Forward

In this post, I share with you ways on how to unlock the power of niche marketing and accelerate your business forward. Niche marketing may not always be the sexiest way to grow a business, but it can help a business scale rapidly.

Niche marketing is the concentration of all the marketing efforts on a small but specific and well-defined segment of the population. Niches are usually created based on the needs, wants and requirements of the customers. Often, these are the needs that have not yet been tapped into. A good niche is carefully planned, thought of and crafted to cater to the needs of your target market.

The most common mistake that entrepreneurs make is falling into the “all over the map” trap, thinking that they can do everything and be good at all of them. Choosing the right niche is vital to have a successful business. In business, tapping into smaller niches might allow you to be highly focused and achieve massive success.

If you want to be successful in your chosen niche, here are ways on how to unlock the power of niche marketing and accelerate your business forward:

1. Be Very Noticeable

If you want to be successful in your chosen niche, you need to stand out from your competitors. To do this, you need to create branding that will distinguish yourself from the competitors. It is crucial that your brand appeals to your target audience. As much as possible, your product and everything associated with it should be appealing and relatable to your potential customers.

2. Look For A Partner

For entrepreneurs that are running a small niche business, it is expensive to offer customers a complete package from beginning to end. However, it’s a crucial offering that can give customers better satisfaction and get them hooked with your brand. So how can you spread awareness for your product? Look for a partner. Team up with an expert or another brand that can help you provide the entire package.

3. Utilize Offline Marketing

Too many new businesses completely forget and abandon offline marketing. However, online marketing may be the most popular trend, but offline marketing can still be extremely profitable. Some customers may want to touch, hold and sample your products. Offline marketing channels can be often inexpensive nowadays while providing really good returns.

4. Listen To Your Customers

In every business, the customer is the most important entity. As the owner of a business, never assume that you know your business better; your customer does. Asking them what they think will help you improve your business is a great way to survey and grow your venture. Always listen to what they have to say, whether it’s a compliment or a piece of criticism. Digest everything that you hear from your customers and see how you can possibly implement their feedback into your operations.

5. Accept Opportunities

Too many people are often closed minded and they don’t pay enough attention to others. If you are willing to accept opportunities and keep your eyes open, you’ll be surprised at how much you can learn. There are always opportunities available to improve or expand your business. However, too many people aren’t willing to listen and they miss out on game-changing opportunities. Be open to any possibility!


Niche marketing may not always be the sexiest way to grow a business, but it can help a business scale rapidly. In this post, I shared with you ways on how to unlock the power of niche marketing and accelerate your business forward.

How To Charge More For A Product & Still Get More Customers Than Your Competitors

For many businesses, competing for the price is a very important strategy, but sometimes being the highest priced seller in the marketplace isn’t a bad thing. In this post, I shared with you ways on how to charge more for product & still get more customers than your competition.

One of the effective ways to ensure that a business remains profitable is to get paid what you’re worth. The higher the margins, the easier it is to stay in business if you’re selling. However, many people find it tough to compete with overseas companies or other companies that often sell their services or products for cheap. Most people end up reducing their prices in an effort to convince customers to choose them.

My most recent business venture has our company selling products directly to consumers. While a lot of our counterparts and competitors are often times 75% cheaper than us, we have built a brand around being the higher priced product. While there are still many consumers who prefer the cheaper price point, we have built a really strong customer base that prefers our offerings.

If you’re struggling to stay afloat because your margins suck, try increasing your prices. Most people will always advise you to keep lowering your price point until you’re ready to go out of business, but I’ve helped some businesses become really successful by advising them to do the exact opposite, which is increasing their prices. In this post, I will be sharing with you some ways on how to charge more for product & still get more customers than your competition.

1. Stand Out

Imagine a world where your product is so damn good that people don’t even notice the cheaper alternatives or offerings of your customers. How can you stand out in such a way? There are tons of ways to do this. Whether it’s your branding, marketing, story, partnerships or another factor, see what you can do to stand out in comparison to your competitors.

Having a product or service that is extremely unique will give you the opportunity to price yourself significantly higher. Let me give you an example. The backpack company Herschel  charges $75 for a basic backpack with two pockets. I went to local retail store by my house the other day and saw the exact same replica for $9. Why has Herschel been able to price the same item 8x higher and acquire so many customers? They simply created a marketing strategy catering to hipsters. Their competitors were marketing to youngsters who were going to school and Herschel decided to cater to an older market who could afford to spend more on a backpack.

Imagine going to your local retail store and seeing the two bottles in the hand soap isle. Which one is catching your eye? Which one is more expensive? While Method is obviously the more expensive choice, it’s also the one that catches your eye. Inside both bottles, you have regular hand soap. However, Method can charge a higher premium due to their modern branding, better labeling and approach.

2. Offer Quality That Can Be Seen 

When you aim to be a low cost provider, it’ll limit how good your quality can be. However, some people will really shell out some serious cash for higher quality items. I used to be a bargain hunter, but recently I’ve also been valuing quality over quantity. When I go to the grocery store, I’m looking for the product with the highest quality and I look into the little details.

If you’re a company that prides itself on creating products in the USA or using a special ingredient that is better for your health, advertise that. While people may be shocked at the higher price, they’ll understand why you’re charging it. If you can showcase your higher quality products or services to consumers, they will be far more open to the idea of it.

3. Specialize And Dominate

A big way to differentiate yourself from the competition is to specialize. When you specialize your products or services, you force your competitors to either follow suit or you leave them hanging out in the dry. Let’s jump into the Herschel backpacks example from earlier.

People have been selling backpacks, purses and other goods of that sort for decades now. Why was Herschel successful? Well, they decided to specialize and cater their products to a specific niche. They saw this trend of ‘Hipsters’ on the rise and they decided to specialize their backpacks towards them. Today, more than just hipsters are buying their products. However, when they first decided to specialize, they dominated by focusing on one niche/group they knew were willing to pay a higher price.

4. Smarter Marketing

With my latest company, we realized that intelligent marketing alone can allow you to charge a higher price point. My competitors have such a low price point that they can’t afford to spend much money on marketing. Bingo, that’s my advantage. I can outspend my competitors due to my higher margins and get a wider reach for my products.

Look at your business, products, services and offerings to see how else you can market your business. Is there a marketing method that you think would work well but you haven’t been able to try due to budget constraints? This is the time to charge a higher price point and test that marketing method out. Often times, you’ll find your business being more profitable even though you may be selling less items.

5. Be Confident

Part of the reason that a product or a service is worth more is that the team offering it is extremely confident. Believing that your product or service is worth more will make it easier to convince your customers. I remember I had a consulting client a long time ago who was offering personal training and meal prep coaching. When I met him initially, he was extremely timid and would say things like, “$15 a session would be fine, I mean if that is okay with you.”

After servicing a ton of clients, but being barely profitable…he decided to reach out to me for my consulting help. I saw his confidence level low and even worst, he didn’t value himself highly enough. I knew he was offering a great service because all his clients were getting results, but he just didn’t command enough respect. I coached him on declaring his prices instead of asking and increasing his self-confidence, which enabled him to charge $75 a session.

6. Know Your Competition

One of my best skills in business has been knowing my competitors inside and out. While knowing your business and industry is important, having a jump on your competitors is just as important. You can study your competitors and learn a lot.

For example, I’ve studied my competitors to see what mistakes they made and what things didn’t work for them. That enabled me to save a ton of time trying the same things that they had already failed at. If you’re looking to charge a higher premium, use your competitors as a measuring stick to see what worked and didn’t work. Understand why, improvise from there and take control from that point forward!


For many businesses, competing for the price is a very important strategy, but sometimes being the highest priced seller in the marketplace isn’t a bad thing. In this post, I shared with you ways on how to charge more for product & still get more customers than your competition.


8 Ways To Grow Your Blog & Gain A Massive Following

If you’re trying to take your blog to the next level, there are a number of strategies you can experiment with. In this post, I shared with you 8 ways to grow your blog & gain a massive following.

For a blog to grow, you must gain a following of people who are interested in your content. Followers are important for a blog and a blogger and the loyal ones are who can increase traffic for a blog. No matter how much traffic your blog may already have, you can always use a little more!

Over the last few years, I’ve been able to accumulate quite a bit of traffic to my blog and grow the number of loyal followers I have. I have gone through the ropes and tested quite a few different strategies. Some of those strategies have worked effectively while others have failed miserably. I’m here to help shorten the education process for you by sharing some of my most helpful tips when it comes to growing a blog!

Here are 8 ways to grow your blog & gain a massive following:

1. Engage With Other Bloggers In Your Niche

Believe it or not, one of the most effective strategies for growing my blog has been networking with other bloggers in the entrepreneurship sphere. By doing so, not only did I get to build meaningful relationships, but I got to learn a lot about the community. At the end of the day, every niche has its own community.

When you start networking with other bloggers, you’ll notice that you’ll get more traffic, shares and engagement on your blog. Don’t think of other bloggers in your niche as competitors, but rather see how you guys can partner up in a beneficial manner. Develop a strong relationship with other bloggers and figure out ways to help each other while creating a mutual benefit.

2. Contribute To Top Publications In Your Niche

Whether it’s other blogs or major publications in your niche, you can contribute to other blogs as a ‘guest author’. This is a mutually beneficial partnership for both sides. You benefit because you get to push your content out to a new audience while the publication has the benefit of getting fresh content for their website.

Once you have established a strong relationship with other bloggers, you can easily reach out to them and see if you guys can trade content. This is one way to grow your audience and followers. Contributing guest posts to top blogs in your niche is a highly efficient to grow your own blog.

3. Consistent Posting

Bloggers who gain more followers are those who consistently post on their blog. Let me give you an example. One year ago, I was extremely busy with speaking engagements and my businesses that I wasn’t able to pay as much attention to my blog. I was creating about 1-2 posts per week. Fast-forward to 2017, I’ve been able to post around 3-4 times a week and my traffic has increased by 50% since last year.

The math is really simple. The more content you post, the more exposure your blog will get enabling you to get more traffic and followers. The only thing to keep in mind when posting more frequently is to maintain the same level of quality. Don’t focus on quantity unless the quality is also consistent.

4. Publish Content Your Audience Wants to Read

A big mistake many new bloggers make is too often focusing only on the content they are interested in sharing. However, if you want to generate a following and grow your blog, you have to focus on your audience. What kind of content do they want? What kind of things do they want to learn from you?

Survey your audience and communicate with them to figure out what they want to read. Some of my best performing blog topics came from creating polls on my Facebook or Twitter pages. Not only that, but I’ll frequently ask my audience what they want me to discuss in future blog posts and I’ll create content around that. When you take time to understand your audience, the results will be much better!

5. Encourage Social Sharing

The fastest and most affordable way to grow your blog is to create content that is shareable through social media. One of the fastest ways my blog grew early on was because my followers were sharing my content with their audience. There are a few different ways that you can encourage social sharing.

First and foremost, you always want to make it easy for your audience to share your posts. Utilize a social sharing bar and include all of the social networks. On my blog, people can easily share my posts on any major social network with the bar that follows them on the left side. In addition to that, share each of your new posts on social networks so that people can easily re-share your content or engage with your posts.

6. Respond To Comments & Questions

Engaging with your audience is one of the most crucial things for bloggers to do. Recognizing and acknowledging your readers is something that will help you build meaningful relationships that will eventually grow your following. Engage with your readers and be thoughtful.

Whether the comment deserves a response of not, always find a way to reply. If someone says something like “Great post”, don’t just ignore it. Acknolwedge them through the comments and thank them for the kind words. One of my most successful strategies has to been always reply back to everyone who reaches out to me.

7. Build An Email List

Many bloggers say that their email list is the most valuable part of their blog. If someone is willing to subscribe to their email list, they feel that it is a user that is extremely valuable. There are a few ways to build an email list really easily for a blog.

The strategy that worked best for me was to give something away for FREE in exchange for their email addresses. On my blog, I share a FREE ebook with my audience that can be downloaded in exchange for an email address. By building an email list, you can bring in recurring traffic and utilize it to generate more income.

8. Have An Excellent Blog Design

The design of your blog is extremely important if you want to grow your audience. While most blogs are focused around content, the visual display you place your content in is also just as important. I’ve been to some blogs that have been so bland that I feel like I’m reading an essay off of a Text Edit document.

It becomes very hard to focus and I simply can’t focus on the content. Do you think I’m going to come back to read their next blog post? You guessed it right, I’m definitely not coming back. Create a simple design and survey your audience to see what they like and don’t like about your design. Implement those changes and create a visual experience that is comforting for your audience.


If you’re trying to take your blog to the next level, there are a number of strategies you can experiment with. In this post, I shared with you 8 ways to grow your blog & gain a massive following.

10 Practices To Follow To Launch A Successful Business

Every startup is tough, but having good practices from the beginning is helpful to reach the success you want. In this post, I shared with you 10 practices to follow to launch a successful business.

Starting a business is perceived as one of the toughest things to accomplish. Not only that, but people are often terrified of starting a business because they see statistics that say more businesses fail than succeed. Every startup is a gamble, but the early days are the most important.

If you have a really good launch strategy, you’ll face less failures early on and burn less cash. Most businesses struggle to survive because they end up going for a tail spin early on and never get a chance to fully recover. However, I have found that launching your business the right way is vital for long-term success.

Here are 10 practices to follow to launch a successful business:

1. Be Prepared For Anything

When starting a business, you have to be prepared to deal with anything. As a business owner, you never know what can come your way. One day, you might be hit with a law suit and the other, you might have the press knocking at your door to cover your company. Successful entrepreneurs can’t be weak, they’ve got to be ready for any challenge that comes their way.

It’s not so much about being prepared or even over-preparing, but it’s about developing the right mentality to handle situations. You have to not only be able to make logical decisions, but you have to keep emotions out of business maters. How you carry yourself is extremely important to launching a successful business that will sustain itself for a long time.

2. Hire Beta Testers

Any time you’re launching a new business, get actual CUSTOMERS to test your products or services out. Many people fail at their business because they take a concept they believe to be great and just run with it. However, what you think is great isn’t necessarily how the market or your customers may think.

When launching a new business, product or service, you really have one opportunity to capture your audience. If you fail the first time around, people will have that memory engraved within their minds. Thus, you should always prepare a soft launch with a beta group to get their thoughts, feedback and concerns about your business. From there, continue to improvise until your beta testers are complaint-free.

3. Embrace Competition

Whether you just started or have been in the marketplace for decades, competition is always going to exist. Regardless of where you launch your business, you’re going to have competition in the present or in the future. Learn to embrace your competition because they provide a lot more benefits than negatives for you.

Competitors not only validate the opportunity for your business, but they can provide you with a ton of education. By looking at your competitors, you can use their history to see what mistakes they made so you can avoid the same ones. Don’t be turned off by your competitors, be willing to accept them and see how you can use them to your advantage.

4. Create A Support System

The journey of an entrepreneur often times seems to be a very solitary quest. However, you can rid yourself of the loneliness if you create a support system early on. Make sure your friends, family and business partners have your back. This will dramatically increase your odds of success because your emotional health and mental health will be significantly stronger if you have people you can look to for support.

You don’t need someone who’s going to give you solutions for each problem you face. That’s going to be up to you to overcome those challenges. However, when times are tough….it never hurts to have a cheerleader who supports you and pushes you to never give up!

5. Know Your Goals

The reason why you launched your business is because you have a goal. Whether your goal is to build the biggest brand in the marketplace, make a billion dollars or change the world, you have some sort of goal. It is crucial to keep your goal close so you always know why you’re doing what you’re doing.

As you develop your business over time, your goals will be a constant reminder as to why you make certain decisions. Not only that, but you need to channel your goals/vision to future employees, customers and partners that you may bring on to your business. Never lose sight of your goals when launching a business!

6. Really Know Your Market

Before you start a business, you should always know your market. You need to conduct research or gain experience in your market so that you know it inside and out. Crazily enough, at my last startup, we knew so much about our market and customers that we could tell you exactly what most of our users would do on a Friday night. It’s not just about knowing who your customer is, but it’s also a lot about knowing their habits, mindsets and beliefs.

Once you understand your market, you can then hone in on your customers. Before you can create a product, you need to know your market. Before you can sell your products in that market, you need to know your customers. Self education is VITAL to succeeding with the launch of any business.

7. Utilize The Digital World

As you know, technology has ran rampant in the last few years and taken over the world. If you’re launching a new business, you must have a strategy to go digital. Whether you’re a restaurant or a brick and mortar retail store, you still have to leverage the power of the internet to succeed.

Stay up to date with digital trends or hire someone who will. No matter what type of business you are launching, do not ignore the massive benefits you can unlock from the digital world. As an entrepreneur, it is your job to find the most cost-effective marketing methods and the online space can definitely provide one for you.

8. Establish A Cash Resource

At the end of the day, you probably need to have some kind of financial resource to succeed. Whether you have investors or you self-fund your business, some cash is required to successfully start. It’s very hard to really launch a business with $0. If you are able to accomplish that feat, hats off to you but most people aren’t so lucky.

You must have some amount of capital to launch your business. Identify how much cash you will need through the various stages of your business and how you plan to fund your company. One of the biggest reasons why companies fail is because they run out of money.

9. Build The Right Team

In business, having the right team to help you is necessary and crucial. Assembling a team that will work together and delivers your products harmoniously is mandatory. The team should be able to share your vision for success.

Before launching a business, you need to build a team that shares the same mindset as you. As a new entrepreneur, don’t try to do it all yourself. Identify your weaknesses and hire smart people that are damn good at what you aren’t. Surround yourself with really smart people to achieve massive success. Remember that entrepreneurship is a team sport!

10. Choose The Right Business Structure

Whether you form your business entity before or after the launch, it is something that you will have to do eventually. However, choosing the wrong business structure can hamper the success of your business long-term. You don’t want to choose the wrong entity, have issues with partners and end up paying more on taxes than you should be.

Unless you have knowledge on this topic, identify a plan for your business and consult a CPA or a business attorney to help you. By getting the assistance of a professional to select the right business structure, you may end up saving yourself years of headaches. The structure you choose will ensure the success of future decisions such as raising capital or exiting the business.


Every startup is tough, but having good practices from the beginning is helpful to reach the success you want. In this post, I shared with you 10 practices to follow to launch a successful business.

10 Tips For Building Email Marketing Lists That Actually Work

It’s easy to market to those who already know about your brand, which is why email marketing is such a powerful tool. Building your list will give you the opportunity to increase subscribers and engage with customers regularly. In this post, I shared with you 10 tips for building email marketing lists that actually work.

If you’ve given your email address in exchange for something in return, you’ve probably received an email newsletter at some point. Well, email marketing is more popular than ever before because of the outstanding results it provides businesses. Email marketing is one of the most powerful channels for nurturing leads through a sales funnel to convert them into customers eventually.

According to a survey done a few years ago, out of the 1,000 web—based businesses, that were involved, these companies reported email marketing to have the highest marketing ROI for them in comparison to other mediums. Based on the surveyed companies, 23% of the total sales were attributed from this single channel. Email marketing has been one of the most profitable channels for businesses in all types of industries.

However, it’s really hard to do email marketing unless you have an email list. The days of buying email addresses of random people for pennies on the dollar are over because they don’t convert. Consumers don’t purchase things from a random email because there is no relationship or trust. Building an email list is extremely important if you want to be successful with your email marketing efforts.

When it comes to building an email marketing list, there is no super quick trick to collect a bunch. There are however a number of strategies, tactics and tips you can utilize to convert at a higher rate and build your email rate faster.

In this post, I share 10 tips for building email marketing lists that actually work:

1. Make It Easy For People To Sign Up

There are companies that miss out on email sign ups by not making it easy for people to register. In order to collect more email addresses, it is best to make it easy for your website traffic to locate and sign up for your email list. Don’t place it on just the home page or one part of your website, make it easily available on all areas of your website pages.

One of the more popular and successful methods that have worked for my businesses has been creating a pop-up. Having a pop-up box is something that the user cannot avoid and it makes it really seamless and easy for them to receive their ‘free gift’ in exchange for their email address.

2. Constantly Update Your Content

When you update the content on your website, there is more opportunity for you to collect emails. The more times a user comes back to your website, the more opportunities you have to increase the number of subscribers you have.

Here’s how you update your content:

– Write blog posts.
– Unveil new products/services on an ongoing basis.
– Release new episodes of a vlog, podcast or interview series that is shared frequently.

This strategy is simple, but can work brilliantly well. This approach was used by Bryan Harris of Video Fruit and it increased his subscription rate to 30% per upgrade offer. One of his best offers generated him an insane 62% increase in subscription rate.

You want to collect email addresses of your most loyal users. These are the people who come back and check out the latest content on your website as it comes out. This strategy gets solid results that can rapidly grow your list of subscribers over a long period of time.

3. Create A Powerful Call To Action 

Any time you want to collect emails, you have to CAPTURE the users attention. Especially on a website that has a ton of things going on, your email capture form can easily get lost amongst the crowd. You have to find a powerful call to action that is placed in an area within your website that will be easily visible.

You know your audience best so figure out what means the most to them. Capture their attention by addressing a problem that you know they may have and show them how you solve that problem.

For example, if you know your audience is having trouble parenting their toddlers. You’re going to want to create a call to action such as “Don’t Let Your Toddlers Run You!”

That’s a problem that parents are having when they come to your website. You know this so you’re looking to provide them a free pamphlet or ebook to show them how to solve this problem. For example, your next statement underneath that may say “Sign up to get 20 tips for controlling your toddlers and disciplining them!”

4. Give Incentives or Giveaways

At the end of the day, nothing is free. Why would someone give you their private contact information? You have to think about ways to incentivize your audience. People will always want something in exchange and the best way to capture someone’s attention is by giving them something “FREE”. This strategy can be very beneficial for email marketers.

The marketing team at WWRD ran a sweepstakes and increased their emails subscribers by 11%. Another example is Josh Earl who managed to acquire over 60,000 emails with a giveaway in just 10 days.

Running a giveaway is fairly easy as long as you structure it in a way that is interesting to users. Here’s how you can do it:

– Prepare a prize that your audience would want.
– Give bonus entries for every referral that they can have.
– Give something to the people who don’t win, a participation gift.
– See if you can partner up with a brand that wants exposure who’s willing to provide gifts to your audience.

Byran Harris offered a prize of a 10-year subscription to Leadpages, an industry-leading landing page service. This gave him additional 2,239 emails in 10 days. He decided to pick a gift that would attract the right type of audience (marketers) and he’s offering something that has a value of around $3,000 which makes it extremely worthwhile.

Research has shown that freebies such as ebooks skyrocket email sign-ups by more than 200%. Giveaways are a lightning fast, guaranteed way to boost your email list. In addition to the direct benefit of increasing your list of subscribers, it also increases goodwill with existing subscribers as they are more likely to pay attention to your emails in the future.

5. Convert Non-Confirmers Into Subscribers

How many people do you think to fill out your email forms each day? Whatever the number is, 20%+ of those people are not making it onto your email list.

Often times, entrepreneurs want to validate their email list by making sure every user confirms their email address before they are added to their list. However, whether you realize it or not, there are tons of emails that don’t get sent to the inbox. As a result, the user never receives the confirmation email and you end up losing a ton of potential subscribers.

Utilize a tool that shows you the non-confirmed subscribers as well so that you can re-send them an email and reach out to them later on down the line if they don’t confirm immediately. There are apps and software that you can use to search all the contacts that have signed up, and you can filter who are the non-confirmers to the subscribers. This is a great way to continue increasing your list of subscribers.

6. Leverage Social Proof

Social proof is very powerful as 63% of the consumers say that they are more likely to purchase from a site that has product ratings or reviews. A series of peer-reviewed studies were conducted in 2008 and the researchers found that social proof is consistently more influential for people when they are making important choices.

One of the keys to leveraging social proof is volume. The bigger the number, the better. If you quantify your subscriber by social media (Facebook, Twitter, Instagram, LinkedIn) the numbers won’t be impressive. But quantifying them all as one will give you a volume, and people will be impressed, and your subscribers will believe in this proof. It doesn’t hurt to show a statistic that says, “250,000+ people have subscribed already!”

An example of this is Michael Hyatt’s numbers, which you can see below.

When you see his total number of subscribers showing 512,944. Now that is impressive and anyone who sees this feels a lot more comfortable to also give their email address to Michael.

But does that mean that they are all subscribed to his email list? No, it could be a combination of all the followers he has from social media all the way across to his email list. The point here is that when visitors see this massive number, they’d are impressed and they feel far more relaxed in sharing their private information with you.

7. Test And Optimize
When you venture into email marketing, testing is very important. It is the only possible way to know what works and what doesn’t. Every audience and industry is different so you really have to see what methods work best for your operation. You can test various distribution channels, the placement of different signup links, widgets on your website and the types of giveaways and gated content you offer.

It is always a good idea to ask users or readers for feedback. If you want ways to improve your website and how you convert users, the opinion of your existing users will matter. See how people react with your website and make changes to your design and layout accordingly.

Most email services offer analytics that makes it easier to find out how readers respond to your A/B tests. Then, you can refine and optimize your strategy based on your learnings. Don’t ever be satisfied with your numbers, always be looking to optimize and increase your conversions.

8. Provide True Value With Opt-in Incentives

Today, it is rare to find a website that doesn’t have some sort of featured opt-in incentive. Almost everyone is using this method for acquiring subscribers. However, users are also turned off by these free incentives because some people offer some real CRAP in exchange for their information.

Make sure you provide some real value and you actually give the users what you promise them. People will be disappointed and have trust issues with your website if you make false promises. The more you give, the more opportunities to monetize your audience you will have later on down the line.

9. Set Expectations And Be Transparent

As we mentioned and discussed in the last section, don’t try to deceive people. Instead, be transparent and honest with what users can expect by signing up for your email list. One of the biggest reasons why people don’t convert their leads is because people create distrust with them long before they ever get the chance to sell them. Tricking people into handing over their email address may be effective for growing the list, but they will provide you no value later on down the line.

Your subscribers must know what they’re in for, whether it’s great deals and promotions or information and education. Not only that, but tell them how often you plan to email them and communicate with them. I’ve signed up for some email lists that email me 3x a day. I’m unsubscribing from those email lists within 24 hours because they’re just spamming my email box and wasting my time.

10. Convert With Landing Pages

If you create a marketing campaign outside of your website, you can build a landing or squeeze page and convert with that. Offer a free giveaway, incentive or piece of content in exchange for your email list on a squeeze page. Make it clean and simple so that users can get what they came for immediately.

In order to generate traffic to your website, you can create a Facebook ads campaign and focus on a targeted niche to lower your cost per click. From there, try to figure out how much each email subscriber is worth to you. That’s the easiest way to set up a profitable marketing campaign.


It’s easy to market to those who already know about your brand, which is why email marketing is such a powerful tool. Building your list will give you the opportunity to increase subscribers and engage with customers regularly. In this post, I shared with you 10 tips for building email marketing lists that actually work.