A question I often get asked is, “What is your favorite social network for business?” People are often surprised at my answer. I think Twitter is the most powerful social network for me because of how quickly I can build relationships, find customers and get information about a specific topic or niche.
Twitter is so helpful for me because I think it’s the only social network catered towards busy individuals. It’s such a minimalist platform that doesn’t require a lot of work. You click one button to connect with someone and you’re forced to be short & sweet when introducing yourself to someone with their character limits.
In this post, I’ll share how to use Twitter to build relationships & find customers:
Engage With Everyone
I’m verified on Twitter and I have over 250,000 followers, but that doesn’t mean that I’m too busy to engage with people. If you want to find customers or build relationships with people on Twitter, you have to be willing to engage with your followers and others that reach out to you.
You don’t have to necessarily spend a lot of time engaging with these individuals because you cannot forget that Twitter is about being short & sweet, but it’s a great way to get acquainted with new followers. Not only that, but you should reach out and follow people that are interesting to you without directly selling your services or asking for something in return.
By using hashtags, you’ll be able to find people engaging in conversations that pertain to whatever your industry, niche or field is. If you simply type in a hashtag such as #entrepreneur in the search bar, you can see a list of all the people posting tweets relevant to that topic.
Once you find these hashtags, you can then decide which individuals engaging in those conversations might be someone you’d be interested in reaching out. From there, you should follow them and maybe send them a short tweet introducing yourself while seeing where it goes from there.
Post Relevant Content
The secret to Twitter is to post really good content. The great thing about Twitter is that you don’t necessarily have to provide original or unique content. You just need to post content that is REALLY good and RELEVANT to the people who are following you.
If you post articles from other resources that are informative, your followers will not care. If you share Tweets or thoughts that are thought-provoking or interesting, your followers will not care. The best way to build relationships and to even possibly get customers is to post a ton of great content through your Twitter feed.
Take It Outside of Twitter
As I mentioned, Twitter isn’t probably the best place to find your next best friend or business partner. Why? Because there simply isn’t enough resources or tools that will allow you to build an in-depth relationship. If you want to be successful with your usage of Twitter, pursue the proper relationships outside of Twitter.
Meet up in person for coffee or set up a phone call or Skype call to meet other people. Especially if it’s someone that you think can become a customer for a service, product or idea that you offer. For friendships and business relationships, you should absolutely find a more open forum where you can connect and network with someone that you meet through Twitter.
In this post, I shared how to use Twitter to build relationships & find customers. What are some things that have worked well for you when it came to Twitter?